WELCOME TO HEARTLAND CYCLING DEVELOPMENT

Our 
Values

Fun - First and always.Make cycling a fun, rewarding, and enjoyable experience. Ensure that youth cyclists develop a lifelong passion for the sport by creating a positive environment where they can celebrate achievements, face challenges, and enjoy the journey.

Empowerment - Encourage youth cyclists to take ownership of their development, make decisions, and set personal goals. Empowerment fosters confidence, independence, and leadership skills, helping young people grow as individuals both in sport and in life. 

Pursuit of Mastery - Teach that mastery is a journey, not a destination, by emphasizing process over outcomes. Promote continuous growth and improvement, emphasizing the importance of skill development, perseverance, and a growth mindset. Reward effort, learning, and reaching one's potential, not just winning. 

Respect and Integrity - Respect for rules, race officials, coaches and parents, teammates, competitors, and the sport itself creates a positive environment where everyone is valued. Uphold ethical behavior, honesty, and good sportsmanship both on and off the bike. 

Safety - Prioritize the physical, emotional, and mental well-being of youth cyclists. Emphasize a balanced approach to training, self-care, and overall well-being where athletes can thrive and enjoy the sport responsibly. 

Community Service - Develop leadership skills by encouraging youth cyclists to take on roles of responsibility, mentor others, and give back to their communities through service. Leadership goes beyond cycling, inspiring young people to make a positive impact in both sport and society.